Thursday 29 April 2010
Subsidiary Task Two
For the second ancillary task I needed to create a newspaper advert. This would present the documentary with its purpose and images.
Denoted on the advert is a black background in this context it connotes nightlife as a life style and black also connotes a sense of mystery that nighttime brings.
The main image denoted on the page is of Ellie Holden. She is one of the main focuses in the documentary and using her in the main task and subsidiary tasks connotes familiarity. The audience will then be able to make connections between the character in the poster, advert and documentary.
The clothes that Ellie is wearing are daring and this connotes rebellion against social norms. This would be appealing to the target audience as they will find this appealing, different and out of the ordinary. The age of the girl is also very important, using a young, fresh and fashionable character will relate to the age group of the target audience and they will be attracted to the ad.
I have also include a small image of Ellie with friends on a night out in Brighton. The content of the advert clearly states we will be following Ellie on nights out so this relates to the subject of the documentary. This also follows conventions of documentary and TV ads as from research I know that images or stills are often used.
The text denoted on the page is white and size 12. This makes the text easy to read for the audience they will not need to struggle to see it clearly. The colour white works well against a black background and really makes it stand out. The language used is suitable for the target audience as I have used testing to ensure this. I have stated what the documentary is about and its purpose without revealing the outcome.
I have used a consistent style for the title of the documentary using capital letters and the same font style. This again connotes a loud and shocking look relating back to the idea of rebellion. Using this font the title consistently creates a really professional look.
Please click image to enlarge.
Subsidiary Task One
For this subsidiary task I needed to create a poster to advertise my documentary. As my documentary was aimed at teens I needed the poster to be fresh, fun and young in order to appeal to them and grab their attention.
Obviously the subject of the documentary is serious issue so I did not want to give the impression that the documentary was therefore a joke so the seriousness of the title sets a good balance.
The main image denoted on the poster is of Ellie Holden; she is one of the main focuses in the documentary. Using her as the face of the documentary sets a familiarity for the viewer, they will be able to make associations between the poster and the documentary when they see her featured in it. The girl denoted in the image is blonde which has the connotation of having fun, this works well with the body language the girl is using. The way her arms are positioned in the air connote dancing and again relate to having fun. This is something all young people like to do and they will therefore find this appealing. The clothes the girl is wearing shows she is young, trendy and fashionable, something most teens can relate to or find attractive. If the girl on the cover were old and dressed in frills the audience would not be able to make a social connection to her and would therefore be put off watching the documentary.
Denoted, as the background colour is a dark black shade. This connotes a sense of mystery that comes with nighttime and also suggests nightlife as a life style.
Denoted around the text used on the poster are torn paper edges. This gives a connotation of messy or edgy. Teenagers can relate to the idea of mess and imperfections so this would appeal to them more than an older target audience.
The title of the documentary reads 'TRASHED DRINKING AND DESTRUCTION' the capital letters connote bold, loudness and shouting. This gives a rebellious look to the text, which is suitable for the target audience. The language used also connotes the idea of rebellion, which can be seen as stylish by many young people.
To create this poster I used Photoshop. I prepared my images and text separately and then used layering to combine them to create the overall outcome. I used features in Photoshop such as cropping, lasso tool, editing brightness and contrast, colour replacement, erasing and cloning.
Please Click Image To Enlarge.
Drafts For Ancillary Tasks
These are my initial drafts for the sub tasks. I will discuss the dennotation and connotations of the documents on the blogs which contains the final products.
Alcohol Know Your Limits - Binge drinking girl
A new campaign launched called 'know your limits' urges young drinkers to know their limits and to stay within them. The advertising campaign uses television ads, posters and a Know Your Limits website to get the message across that too much alcohol actually makes you vulnerable, even while it makes you feel tough.
The joint Department of Health and Home Office campaign is aimed at 18 to 24 year olds, although it also reaches out to younger, illegal drinkers.
Public Health Minister Caroline Flint emphasised that this is not a morality campaign, but an effort to encourage common sense. 'We are not trying to demonise alcohol or stop people enjoying themselves,' she explained. 'This is about encouraging young people to have a good time, but to also know their limits.'
Research Into Similiar Documentary's
Brighton Beach Patrol
Channel Five
In the first episode of the series, Brighton’s summer season kicks off with its annual ‘Paddle round the Pier’ festival – opened by local superstar Fat Boy Slim. Whilst the partygoers compete to float the craziest rafts around Brighton pier, lifeguard Joe watches over proceedings to make sure no one ends up in danger.
Meanwhile, coastguards Des and Ray have another headache on their hands. A rookie paddleboarder taking part in a 20-mile race is hours behind the rest of the field and the weather is about to turn. Can they locate the missing man before things get nasty?
Elsewhere, as day becomes night, police officers Lou and Rick have their work cut out making sure the city’s drunken visitors behave. The morning after, their colleagues Gill and Dave face their own dramas when they go hunting for a missing person known to be sleeping rough on the streets.
Binge Drinking: My Big Decision
BBC3
The series following teenage girls facing potentially life-changing decisions introduces 17-year-old Jess.
As Jess sets off on a personal journey, she is not alone - she's taking her mum and gran along with her. Taking a break from everyday life, the three women embark on a five-day road trip across the UK, immersing themselves in the world of alcohol and binge drinking. Offering help and support throughout the experience, it is the last chance mum and gran have to persuade Jess to think about making the right choice.
Mum Jane believes Jess's attitude towards the bottle is concerning, and as a nurse she knows the damage that alcohol causes. Having been sober for years, nan Valerie's stance on drinking and how to enjoy oneself couldn't be further removed from that of her out-of-control granddaughter.
Along the way, the family are introduced to people and situations designed to get them talking openly and honestly and to help inform their decision. They meet a consultant liver specialist to examine a healthy and a damaged liver; visit an A&E department; speak to staff and residents of a 'wet hostel' in Leeds; and hear first-hand about the perilous effects of drink driving.
After five days on the road, has the experience had any affect on Jess's decision?
Drinking With The Girls
BBC3
Documentary in which Cherry Healey explores women's attitudes to alcohol. Cherry drinks with women across the country and tries to find out what girls drink, where they drink and how their tastes change throughout their lives.
Drinking Yourself To Death
Channel 4
Dispatches examines how successful this approach will be, investigating the new drinking patterns in the UK which involve far more alcohol being drunk at home and the recent lobbying activities of the alcohol industry.
Reporter Deborah Davies investigates the switch in alcohol consumption from pubs to homes, examining the pricing of alcohol in supermarkets versus pubs, the huge increase in wine purchases and the emergence of pre-loading - drinking at home before heading out for an evening.
Dispatches investigates the medical profession's warnings of a liver disease time bomb by organising a unique experiment - using cutting edge technology not yet available on the NHS to test the health of people's livers in London and Birmingham.
In all, 70 passers-by take up the opportunity to have the test - with shocking results that suggest the incidence of liver disease is even higher than doctors had feared.
Dr Rajiv Jalan, who supervises some of the testing is astonished by this snapshot of the liver health of the nation, saying: "I'm stunned. We are looking at an epidemic that's going to face us in 15/20 years which the health service will find impossible to deal with."
With hospital admissions for alcoholic liver disease doubling in the last ten years, Deborah attends a liver transplant operation - the only hope of survival for many patients. She speaks to the beneficiary of the healthy liver, a social drinker whose cirrhosis crept up on her - by the time she knew she was ill, her only chance of survival depended on the transplant.
Liver specialists at hospitals across the country tell Deborah they are seeing a surge in young professional patients with severe forms of alcoholic liver disease - people who don't consider themselves to be heavy drinkers.
Channel Five
In the first episode of the series, Brighton’s summer season kicks off with its annual ‘Paddle round the Pier’ festival – opened by local superstar Fat Boy Slim. Whilst the partygoers compete to float the craziest rafts around Brighton pier, lifeguard Joe watches over proceedings to make sure no one ends up in danger.
Meanwhile, coastguards Des and Ray have another headache on their hands. A rookie paddleboarder taking part in a 20-mile race is hours behind the rest of the field and the weather is about to turn. Can they locate the missing man before things get nasty?
Elsewhere, as day becomes night, police officers Lou and Rick have their work cut out making sure the city’s drunken visitors behave. The morning after, their colleagues Gill and Dave face their own dramas when they go hunting for a missing person known to be sleeping rough on the streets.
Binge Drinking: My Big Decision
BBC3
The series following teenage girls facing potentially life-changing decisions introduces 17-year-old Jess.
As Jess sets off on a personal journey, she is not alone - she's taking her mum and gran along with her. Taking a break from everyday life, the three women embark on a five-day road trip across the UK, immersing themselves in the world of alcohol and binge drinking. Offering help and support throughout the experience, it is the last chance mum and gran have to persuade Jess to think about making the right choice.
Mum Jane believes Jess's attitude towards the bottle is concerning, and as a nurse she knows the damage that alcohol causes. Having been sober for years, nan Valerie's stance on drinking and how to enjoy oneself couldn't be further removed from that of her out-of-control granddaughter.
Along the way, the family are introduced to people and situations designed to get them talking openly and honestly and to help inform their decision. They meet a consultant liver specialist to examine a healthy and a damaged liver; visit an A&E department; speak to staff and residents of a 'wet hostel' in Leeds; and hear first-hand about the perilous effects of drink driving.
After five days on the road, has the experience had any affect on Jess's decision?
Drinking With The Girls
BBC3
Documentary in which Cherry Healey explores women's attitudes to alcohol. Cherry drinks with women across the country and tries to find out what girls drink, where they drink and how their tastes change throughout their lives.
Drinking Yourself To Death
Channel 4
Dispatches examines how successful this approach will be, investigating the new drinking patterns in the UK which involve far more alcohol being drunk at home and the recent lobbying activities of the alcohol industry.
Reporter Deborah Davies investigates the switch in alcohol consumption from pubs to homes, examining the pricing of alcohol in supermarkets versus pubs, the huge increase in wine purchases and the emergence of pre-loading - drinking at home before heading out for an evening.
Dispatches investigates the medical profession's warnings of a liver disease time bomb by organising a unique experiment - using cutting edge technology not yet available on the NHS to test the health of people's livers in London and Birmingham.
In all, 70 passers-by take up the opportunity to have the test - with shocking results that suggest the incidence of liver disease is even higher than doctors had feared.
Dr Rajiv Jalan, who supervises some of the testing is astonished by this snapshot of the liver health of the nation, saying: "I'm stunned. We are looking at an epidemic that's going to face us in 15/20 years which the health service will find impossible to deal with."
With hospital admissions for alcoholic liver disease doubling in the last ten years, Deborah attends a liver transplant operation - the only hope of survival for many patients. She speaks to the beneficiary of the healthy liver, a social drinker whose cirrhosis crept up on her - by the time she knew she was ill, her only chance of survival depended on the transplant.
Liver specialists at hospitals across the country tell Deborah they are seeing a surge in young professional patients with severe forms of alcoholic liver disease - people who don't consider themselves to be heavy drinkers.
Monday 15 February 2010
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